Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, USA. PBR events are televised on Versus, FOX, and NBC. More than 800 cowboys from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships.

The organization began in 1992 through the efforts of 20 professional bull riders, who each contributed $1000. Since that time, the organization has grown to include four tours which collectively stage over 100 events a year. Prize money has exploded from $250,000 in 1994 to over $10 million in 2006.